The Brief
In November 2021, the Harry Potter and the Sorcerer’s Stone movie will be marking its 20-year release anniversary and Warner Bros. will be driving a 20 Years of Movie Magic campaign, with the objective of engaging the next generation of fans and establishing the Harry Potter film as a fresh, relevant and contemporary classic that brings in new and old fans alike.
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We would like you to support this campaign by:
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ï‚· Design a selection of pumpkin carving templates for fans to use at home
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The designs will be for the Wizarding World website and social channel (wizardingworld.com and @wizardingworld) and will vary in difficulty from beginners to advanced.
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ï‚· Create video content of you carving the pumpkins and the finished designs for consumers to follow along at home.
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ï‚· Generate awareness for the pumpkin templates and video available on the Wizarding World Website via social content on your own social media channels.
Designing Custom Pumpkin carving Templates
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Basing all designs on the first film (Harry Potter and the Philosopher's Stone) I set about finding images that would work as a Pumpkin carving design.
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Once I had suitable images I drew up a selection of basic and advanced Pumpkin carving templates for Wizarding World to choose from
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The below pumpkin stencil designs were selected, however, the general feeling was the Hogwarts crest may have been too advanced, so i set about simplifying the design
This Pumpkin carving project was featured by 25 media brands, including:
Video production
Once the amended Pumpkin designs had been signed off it was time to start filming, having gained a detailed direction on the video style required - for this project, each video needed to be a simple 1 min video, with bullet point text.
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The videos were submitted for first stage amendments/approval.
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The videos, pumpkin stencils and step by step guides can be viewed on the Wizarding World website here
Simplified Hogwarts crest stencil
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Step By Step Guides
To accompany the pumpkin stencil downloads and tutorials, I provided a step by step guide to Wizarding World
In the Press
Once the stencils were live on the Wizarding World website a press release was sent to the media and social media influencers, with a total of 24 running the story, here are links to just some of the features:
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Good Housekeeping: www.goodhousekeeping.com/uk/halloween/a38064089/harry-potter-pumpkin-stencils/
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The Herald Scotland: https://www.heraldscotland.com/news/national/uk-today/19666510.harry-potter-pumpkins-wizarding-world-releases-pumpkin-stencils-fans/
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Snitch Pumpkin Carving Guide and Video
Hogwarts Crest Pumpkin Carving Guide and Video
